Case Studies
Food tech
California, USA

Eclipse Foods Japan Co., Ltd.

Business Characteristics

Dairy-like taste and texture with reduced environmental impact. Japan-exclusive flavors are also available

  • Deliciousness indistinguishable from dairy products

    - Achieves dairy-like taste and texture with 100% plant-based ingredients such as starch and rapeseed
    - Suitable for individuals with dairy allergies or lactose intolerance
    - No trans fatty acids or cholesterol

  • Fewer greenhouse gases compared to dairy products

    - 65% fewer GHG emissions compared to conventional dairy-based ice creams, almond milk, and oat milk (equivalent to a reduction of 355,675 kg in CO2 emissions)

Case Studies

Case 1

FamilyMart: Test sale of Eclipse Foods Co. plant-based ice cream at 2,400 stores in Tokyo (2024)

  • Currently selling three flavors: Cookie Butter, Strawberry, and Mango Passion

  • Particularly, the Strawberry flavor, which is available only in Japan, has been well-received by the younger demographic, prompting consideration for nationwide expansion.

Case 2

Osaka-Kansai Expo 2025: Takeshita Seika x Eclipse Foods to jointly offer next-generation plant-based ice cream

  • Recreated the popular Black Mont Blanc product from the long-established confectionery manufacturer Takeshita Seika using plant-based ingredients and sold it at the Expo.

  • Despite being dairy-free, it matches the flavor and texture, gaining interest as an environmentally friendly sweet.

Company Information

Company Name Eclipse Foods Japan
Industry Classification Manufacturing / Food tech
Headquarters California, United States / Eclipse Foods Co.
Year of Establishment October 2023 Number of Employees 4
Capital 1 million yen Investment Eclipse Foods Co.
Main Business Activities Plant-based dairy substitute products (such as ice cream)
Business Partners / Key Customers Itochu, Nippon Access, Seven-Eleven Japan, Hyatt Centric, Compass Group
State of Overseas Expansion United States, Japan
Funding History Y Combinator and other VCs
Website https://eclipsefoods.co.jp

Business Expansion Structure in Japan

Presence of a Japan Branch Yes Japanese Language Support Yes
Status of Discussion in Japan October 2023: Established a Japanese corporation. Sales to begin at convenience stores in 2025.
Other

– Cup ice cream is currently being sold at approximately 3000 stores, including convenience stores and hotels, in the Tokyo and Kanagawa areas.

– Sale of plant-based ice cream ingredients to ice cream manufacturers exhibiting at Earth Sweets at the Osaka Expo.

– Comprehensive partnership agreement with local government

Interviews

Overseas startups expanding into Tokyo
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Tokyo companies

First session
2025.10.29
Wed
13:00-17:00
* Reception starts at 12:30
Venue

3-8-3 Marunouchi, Chiyoda-ku, Tokyo
Tokyo Innovation Base 2F
Event space (ROOM)

List of overseas startups
expanding into Tokyo
Overseas Startups
Expanding Into Tokyo
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